Here I am in the middle of a brew, listening to Joe Bonamassa on my iPod that I have hooked up to an amp and speakers, thinking about the beer I had at the Calabogie Blues and Ribs Fest last weekend. What a blast I had hooking up with friends I made last year, catching up on 12 months of news, and drinking beer. Except – the beer that was served at the festival itself was terrible. No one I talked to liked it; it was from a reputable micro brewery in Toronto, though I won’t mention the company name here for fear of legal (and other) repercussions. In my eagerness to support anything but swill beer from the big multinational corporations, I thought “Yeah! Microbrewery beer!” Boy, was I disappointed, just like everyone else.
So, it has made me carefully consider my recipe for my own blonde ale which most nano and microbreweries crank out for those not interested in dark, complex, or hoppy beers. You know, ya gotta have something to offer for the Miller/Bud/Labatts/Molson people who like bland beer. Gotta fill the coffers. BUT – not with yucky beer! And that’s what I bottled this week, and that’s what I’m boiling right now, is what I think is a light tasting ale with just a bit of crispness and character to keep them coming back for more. My goal: be the supplier at the Blues fest in 2 or 3 years. A lofty goal, but do-able if the right chips fall into place.
So I guess the lesson is: you can have mediocre beer, and still sponsor an event as long as you have enough product, and can sway the owners/organizers. Sounds like politics almost! Well, I’m signing off to attend to my boiling wort…
Cheers for beers!